Frequently Asked Questions

Employees, representatives and industry leaders from Florida’s finest family attractions, as well as industry suppliers from across the country that are eager to do business with Florida-based attractions. Professionals in sales, marketing, public relations, social media, operations, guest experience, safety, legal, communications, human resources, and retail will benefit from the vast array of educational content at the conference.

Professionals in the attractions industry, including theme parks and water parks, historic and cultural sites, botanical gardens, museums and galleries, zoos and aquariums, outdoor and adventure destinations, family entertainment centers, dinner attractions, sightseeing tours and cruises, sports venues and other types of family-friendly attractions should attend this conference.

All FAA members enjoy a members-only registration rate for the Conference. Early-bird Registration Rates are available through April 30.  Businesses registering multiple attendees from the same company receive a $100 discount on registration for the 4th and 8th attendees.

Registration is completed securely by credit card. You may also choose to pay for your Conference registration by check. If you select this option, please send your payment to the FAA Tallahassee office:

Florida Attractions Association

1114 N. Gadsden Street

Tallahassee, FL 32303

If paying by check, please send your payment no later than 10 days after you have completed your registration. Failure to submit payment may result in the cancellation of your Conference registration.

Refunds will be granted for conference registration cancellations received in writing via e-mail prior to May 31, 2024. Refunds will be processed within 30 days after the conference. To request a refund, send an e-mail to Donaldson@FloridaAttractions.org or call (850) 222-2885.

Attendee Substitution Policy

Name changes and substitutions must be received by May 31, 2024. All substitutions are subject to a $50 processing fee.

Full registrations cannot be split or shared between multiple attendees for the full conference or for any portion of the conference. Each registration may be used by only one individual for the duration of the Conference.

Consent to Appear in Images and Video

By registering for the Florida Attractions 2024 Annual Conference, you grant the Florida Attractions Association permission to use any and all photographic imagery and video footage taken of you at this event and activities pertaining to this event, without payment or any other consideration. These materials may be published electronically or in print, or used in presentations.

Interested in joining our outstanding Associate members as a Conference sponsor? Contact Mike Donaldson at Donaldson@FloridaAttractions.org or at (850) 222-2885. Sponsorship opportunities are limited and go fast.  Sponsor benefits vary by level, and all Sponsors receive complimentary exhibit space in the Networking Center.  Conference Sponsorship information is here. 

If your company is an industry supplier that provides goods and services to Florida-based attractions, you may be eligible to purchase Exhibit space in the Networking Center with at least one employee from your company registered for the Full Conference.  For FAA Associate members, in order to exhibit in the Networking Center, your company must be current with annual dues paid.  Attractions (members or non-members) are not eligible to exhibit.  

Exhibitors should plan to attend every aspect of the conference, including Breakout Sessions, Roundtables, and all 6 General Sessions, as well as evening events. Your perspectives on the issues our Attraction Members are confronting are important and should be shared. Likewise, attending these sessions will give you a unique view of the challenges our attraction members face, revealing opportunities you were not aware of.   Attending all conference functions is another great way to maximize your networking opportunities presented to you and your company.

No. The brand-new Riding Academy Hotel opened in March 2024 and is providing overnight accommodations for our conference attendees.  Except for the Sunday afternoon Networking event, all daytime conference functions will be inside the World Equestrian Center’s Expo 1. 

You have several options. 

1. Use the internal shuttle service provided by the World Equestrian Center
2. Drive your personal vehicle.  Parking is plentiful and free at all World Equestrian Center facilities. 
3. A 20-minute walk through the World Equestrian Center resort

Dress for the Conference is resort casual. No ties or jackets are needed. You may want to bring a sweater as meeting room temperatures can sometimes be on the cooler side. Bring comfortable walking shoes for our evening events.

The FAA Annual Conference is a business event for industry professionals.  Children are not permitted to enter conference areas. Children are invited to attend our two off-property events on Monday evening, June 10 at the Southern Livestock Pavilion and Tuesday evening at Silver Springs State Park. Pre-registration for children is required for each event, and subject to capacity limitations.  

Florida Attractions Association member The Canyons Zip Line & Canopy Tours is located in Ocala and is offering a special discount to our Annual Conference attendees.    For a complete list of everything Ocala and Marion County has to offer, please visit our Host DMO’s website: Ocala/Marion County – Florida’s Natural Wonder

While the Annual Conference is located inside the spectacular World Equestrian Center, we will not have any events specifically centered around equestrian activities.   When driving, always yield to horses (and pedestrians).  We will provide attendees information on the World Equestrian Center’s onsite equestrian events and competitions occurring during our Conference.