The Biggest Attractions Event of the Year!

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Get ready to ignite new energy, embrace bold ideas, and elevate your approach to creating unforgettable experiences at the Florida Attractions Association’s 2025 Annual Conference, June 8-11, 2025, at the Marriott Sawgrass Resort in Ponte Vedra Beach, Florida. This year’s theme, Power Up! reflects our commitment to empowering you with forward-thinking skills and strategies to deliver game-changing results. 


As we look to the future of tourism, it’s time to amplify guest experiences, revitalize our teams, and unlock the tools and techniques to drive success. Power Up! invites you to explore new methods for engaging your visitors, motivate your employees to be on top of their game, and challenge yourself to become a more effective leader in an ever-changing landscape. Whether you are looking to integrate cutting-edge technology, boost your leadership style, or discover fresh strategies for creating memorable moments, this conference will provide the insights and inspiration you need to get to the next level. 


Join us in Ponte Vedra Beach, where you’ll connect with fellow industry professionals, discover innovative solutions, and leave recharged with the knowledge and confidence to Power Up! your attraction for the future. Together, let’s super-charge the next chapter of Florida’s world-class attractions!


30+ Hours of Education Content

Who Should Attend?


We welcome employees and representatives and industry leaders from Florida’s finest family attractions, as well as industry suppliers from across the country that are eager to do business with Florida-based attractions. Professionals in sales, marketing, public relations, social media, operations, guest experience, safety, legal, communications, human resources, and retail will benefit from the vast array of educational content at the conference. 


Attractions including theme parks and water parks, historic and cultural sites, botanical gardens, museums and galleries, zoos and aquariums, outdoor and adventure destinations, family entertainment centers, dinner attractions, sightseeing tours and cruises, sports venues and other types of family-friendly attractions should attend this conference.

98.4% of last year’s Annual Conference attendees indicated they were “likely” or “very likely” to attend this year’s conference...

“The quality of the speakers and presentations were amazing. Vendors were great and got some excellent leads for future business. It's hard to improve this year. Excellent job all-around! ”

“Lots of great breakout sessions, and speakers. It was a very energetic and fun conference while learning. Some conferences can be very boring and this one is not, so thank you."

“Every session had great quality information.”

“One of our strongest conferences. Wonderful content and well attended. First timers were mingling nicely."

“Loved it so much - Beneficial information and loved meeting everyone!” 

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